Always wanted to follow up my breakthrough jewlery piece in the L.A. Times with a profile on Jonas. Met him once at a party on La Brea. Super down-to-earth player. He was a dude, my age, with one of those fairytale rags-to-riches stories.

Well, wasn’t a fairytale. He just took a vision, worked very hard and ran all the way into fashion history with it. For those who didn’t rock LRG, it probably wasn’t for you, but he grew his company to take over the world. I mean, cats in Newark were rocking LRG way long time ago. It’s tough to create authentic urban gear when the “cool” shelf life is so short. Jonas was always innovating.

He died this week, quietly in his home.

As his main mellow for so many years, @BenBaller said in this touching post (Ben had to have been crying as he typed):

“you never know when it’s your time to go.”


You never know.

Live every day like it’s your last. Appreciate the people near you and don’t ever take a minute for granted.

Hope I can live up to that, too.


Image [Via]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s