Benicio Del Toro´s Magnum campaign kicked off earlier this year. It´s been Mexican bus stop signage since at least April. I kept seeing this ad, and wondering to myself what this means when an actor does these kinds of moves. I can´t imagine an Oscar winner doing this for the U.S. market (Eva Longoria was the Magnum spokesperson just before).
Reminds me that huge stars do ads in Japan for the types of products you´ll never see them shill for in their home market. What´s the public reaction in Mexico to this ad? I guess the goal is to get people to eat more overly sweet dairy bars. I just hope Benicio knows that Mexico is already one of the countries (along with the U.S.) where diabetes and obesity are increasing.
Basketball and football have a lot of fans in Mexico City. Doesn´t compare with soccer or wrestling, however, that´s slowly changing.
Wheatpaste and good color printing form the general advertising vehicle in La Roma.
All photos taken along Alvaro Obregon, Roma, D.F., May 2010.